The campaign entitled, "Britney Spears Through The Lens," showcases international superstar, Britney Spears, as seen through the lens of three famed photographers, Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.
Britney Spears, commented, "Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie's and Kohl's ads. It was an amazing shoot and I know my fans are going to love the cool images."
Annie Leibovitz’s photographs feature Britney against an industrial backdrop while Terry Richardson photographed Britney on a plain white set with colorful props. Mark Seliger created elaborate sets - his first set was a French burlesque inspired pink dressing room and the second was a custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.
The photographs of Spears as seen through the lens of each master photographer will debut with a four page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. The "Britney Spears Through The Lens," campaign will also be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.
Why Britney is once again perfect for the Candie's campaign and always on top of her game is during her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One More Time (1999); Oops!... I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."
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